Saturday, December 22, 2007
A Quandry
You're the editor of a major industrialized nation's visual arts magazine-of-record. Your nation has a lively cultural economy, with more participants, exhibitions, and events than you could ever hope to cover. Your Winter 2007 issue will soon be out. Given a limited page count, should you:
1. Ask your writers to produce long (2000 word) reviews and essays on works and artists that they personally feel to be worthy of coverage, or,
2. Ask your writers to produce medium-length (1000 word) reviews and essays on works and artists that will appeal to the broadest possible group of readers, or,
3. Run a limited number of short (200-500 word) blurb reviews, two and three sentence capsule reviews of recent art books and previews of upcoming exhibitions, and full page after full page of Vanity Fair-style group photographs of artworld insiders lurking shiftily about, frowning at the camera?
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